Lg Pra.l

Main scope: Lead - Influencer Management

2019

Context: In 2019, LG introduced its premium personal beauty care devices under the LG Pra.L range to Singapore, building on its success in South Korea. The launch aimed to establish LG as a leader in the high-end personal care market, targeting beauty-savvy consumers.

To create buzz around the launch, I led an influencer-driven campaign centered on an exclusive event and pop-up store. Recognizing the importance of diverse influencer voices, I curated a mix of over 100 micro, macro, and KOL-tier influencers. My approach included:

• Tailoring individual content briefs to reflect each influencer’s unique style while showcasing LG Pra.L’s benefits.

• Coordinating seamless event logistics to ensure a memorable experience for attendees.

The result—over 300 Instagram posts and stories, each offering a different perspective on the product, contributing to a diversified brand narrative.

Launch event recap video:

The event achieved high engagement, with significant social reach, impressions, and sign-ups for the pop-up booth.