Hook Coffee [contract]

Main scope: Campaign Launch Strategy + Content Creation

2019

Context: Hook Coffee is a home-grown brand founded by two Singaporeans. During 2019, we worked together to launch 2 of their projects - Yayakakaya and their Christmas Advent Calendar.

YAYAKAKAYA

This project was to launch their limited edition special - a blend of kaya coffee, aromatic pandan, and delicious coconut milk.

We were tasked to come up with a creative video/visuals to express and remind Singaporeans, a flavour they’re already so familiar with.

Christmas Advent Calendar

Every year, Hook Coffee releases a Christmas advent calendar filled with 24 days of flavored coffee. I worked with the paid ads department to create content for conversion.

The ROAS of this campaign hit 5.03 within 6 months and stayed at an average of 3.15 consistently.